Wednesday, March 26, 2008
Tuesday, March 25, 2008
BIO BIO BIO
All true.
Caitlin studied cryptozoology for five years before changing her life completely and becoming a writer. After writing for "The world weekly news" until its untimely demise in 2007, she became the newest addition to WFY. She enjoys being a copywriter, as it's a refreshing change from reporting about bat babies and the end of the world.
Caitlin studied cryptozoology for five years before changing her life completely and becoming a writer. After writing for "The world weekly news" until its untimely demise in 2007, she became the newest addition to WFY. She enjoys being a copywriter, as it's a refreshing change from reporting about bat babies and the end of the world.
Presentation on the 26th
Intro- each introduce ourselves! (first Ward, Ferreira, Yee, followed by Ashkan/Caitlin)
Intro of project- Narissa
history of athletes world
Research
company-Nancy
competition- Narissa
culture- Deanna and Caitlin
consumer- Ashkan
(insight)- hierarchy of the school
Creative- explain creative/where it would run - Nancy
print -
tv - Ashkan
instore magazine -
guerilla- decals on floor/paint drops leading up to the store, also around the city/mall -
reiterate everything + wrap up questions
We'll figure it out tomorrow! 12-6:30, Let's do it! We'll meet in the 6th floor open space.
Intro of project- Narissa
history of athletes world
Research
company-Nancy
competition- Narissa
culture- Deanna and Caitlin
consumer- Ashkan
(insight)- hierarchy of the school
Creative- explain creative/where it would run - Nancy
print -
tv - Ashkan
instore magazine -
guerilla- decals on floor/paint drops leading up to the store, also around the city/mall -
reiterate everything + wrap up questions
We'll figure it out tomorrow! 12-6:30, Let's do it! We'll meet in the 6th floor open space.
Monday, March 24, 2008
Meeting tomorrow during thesis
Hey peeps- that's what the kids say - peeps?
Anyhoo...tomorrow Nancy & I are going to meet during thesis to get the presentation put together etc. Our class has one on one's with Tony. My appointment is @ 5:45. unfortunately, I have to stay at work for my entire sentence so I can join you wherever we will be meeting. If you can make it for a bit, that would be great.
Holla - am i saying that right, holla?
Sunday, March 23, 2008
Oh man guys
That sounds fantastic! Very much so. Looking forward to seeing you guys ASAP! I'm sorry I wasn't there Friday- are we meeting again Monday/Tuesday/Wednesday? I'm up for any time at all, see you all soon.
Friday, March 21, 2008
sup my fellow ballaz
Narissa thought it would be great if we present a little bio of ourselves when we do this bitch of a pitch (teehee) so send her your bio's by sunday, tuesday the latest.
Thanks yall happy easter
Thanks yall happy easter
Thursday, March 20, 2008
The final Brief for Athletes World
Our Insight: Everyday is a challenge for a teenager (in their view e.g. I deal with my parents, my girlfriend, making ends meet and etc).
We want our target to believe that Athletes World helps you GEAR UP for daily life.
from clothes to shoes.
Here's how we got there.
In the Kingdom you are defined by:
1) Looks
2) Athleticism
3) Clothes.
4) Group you belong to with your clothes.
5) Attitude. Being the Alpha male in the crowd. Being able to spend money on your honey. FACING LIFE'S CHALLENGES.
We are all coming online on friday between 10-3 to start working on the creative.
Nancy will be executing the creatives.
Here was an idea we came up with for the TV ad.
Music beats following his steps
Gets up in the moring. Puts his bag down and starts tying his shoes. Gets up. Zipps up his hoodie and starts walking. His footsteps start making paint ambient splatters. He walks out of the house and little sparks of colours flow behind him. Cut shot to him opening the door of the jungle (school). Walking past different animal groups in the animal kingdom. The girls laughing like hyenas. The girl doing a corn rost on the boyfriend like a monkey behind each other. He bumps into someone and little bit of colour drips off. Then he bumps into his friend and similar gear and the colour floats onto him. Then he nudges a girl. Then she blushes and colour fades from face and runs all over her. Once he leaves she still looks at him. Then he sneaks into the class and takes off headphones (background music stops). Teacher says Jason and he says present. She looks and nods. And then the music comes back. Fade to black and logo: Athletes world. Tag: Gear Up.
Extend that to packaging.
We want our target to believe that Athletes World helps you GEAR UP for daily life.
from clothes to shoes.
Here's how we got there.
In the Kingdom you are defined by:
1) Looks
2) Athleticism
3) Clothes.
4) Group you belong to with your clothes.
5) Attitude. Being the Alpha male in the crowd. Being able to spend money on your honey. FACING LIFE'S CHALLENGES.
We are all coming online on friday between 10-3 to start working on the creative.
Nancy will be executing the creatives.
Here was an idea we came up with for the TV ad.
Music beats following his steps
Gets up in the moring. Puts his bag down and starts tying his shoes. Gets up. Zipps up his hoodie and starts walking. His footsteps start making paint ambient splatters. He walks out of the house and little sparks of colours flow behind him. Cut shot to him opening the door of the jungle (school). Walking past different animal groups in the animal kingdom. The girls laughing like hyenas. The girl doing a corn rost on the boyfriend like a monkey behind each other. He bumps into someone and little bit of colour drips off. Then he bumps into his friend and similar gear and the colour floats onto him. Then he nudges a girl. Then she blushes and colour fades from face and runs all over her. Once he leaves she still looks at him. Then he sneaks into the class and takes off headphones (background music stops). Teacher says Jason and he says present. She looks and nods. And then the music comes back. Fade to black and logo: Athletes world. Tag: Gear Up.
Extend that to packaging.
Subscribe to:
Posts (Atom)