www.freshnessmag.com/v4/2007/11/20/nike-x-footlocker-house-of-hoops-harlem/
This is what Footlocker (our Competition) is doing. They are really about the "basketball culture." Not only have they opened a retail store dedicated to basketball but they also participated in the 2008 All-Star game (most likely other years too). Footlocker's CEO and President Keith Daly presented Jason Kopono the winner of the 3 Point Shoot Out contest of the All Star game.
Deanna
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