Hi Guys I really believe in Barnaby’s Brief structure. So I though for internal purposes we would use this but the six box brief for external.
Barnaby Style Brief for
Athletes World
To Convince: 1) Street fashion oriented teenage Guys between 15-21 2) Street fashion oriented teenage Girls or Girlfriends between 13-18.
That: You can look dope (good way) without being an athlete.
Because: Athletes World has the latest sports fashions to transform you into one.
The tone: Very visual, artistic expression of urban street culture. Sort of like Eco graphics.
I hate to say it guys but I think the pictures I post is the type of place Athletes world is and perhaps we need to change its brand and express in the tag that its more about fashion but without the excersize. I'll revize as time goes on.
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