FINAL STUFF!

INTERNAL:
Primary: To convince urban teenage guys between the ages of 15-19 (guys setting trends at the top of the "jungle" older guys at the top, younger will want to copy the older "cool" guys) that: you can look "ballerific" in our clothes at whether chillin' with your girl or your boys. Because: Athlete's world has the latest styles to express yourself. Selling a brotherhood. We'll focus on the OLDER end of the spectrum.

For example: a 15 year old guy/girl will think a bit older, COOLER guy will be impressed, "older teenagers dress to please themselves" then the younger ones will dress to please their peers.

Secondary: Their ladies.

Tone: Artistic expression of urban street culture- VISUAL. Glossy, glamorous, graffiti. Late 80's/early 90's type of colour/style. These guys look up to bottle service, livin' the life.


Mentioned:

Magazine in store (a la H&M, just to promote the brand in the store, like a Vice type magazine)

Hip Hop shows/stuff going on flyers/promotions in store, like the store "Noise" where promos for upcoming shows/raves are featured right when you walk in

"Frenvy" Oh man, I need that thing my friend has

Let's have an exclusive!