Athlete's World Info

Hey guys - Graeme emailed this to us today. I thought it would be easier if it were posted on
our blog. Take a look.

$270 million in annual sales
195 stores
3,550 employees
started
in 1978

Mission: to be Canada's leading retailer of urban and
athletic lifestyle apparel, footwear and accessories.

AW urban stores
80 locations in Canada's leading fashion malls
$160 million in sales
large format (4,000 - 6500 square feet)
shop-in-shop format
wide
selection of urban brands
distinctive "shoe wall"

AW rural stores
115 locations in secondary markets
$110 million in sales
intimate
knowledge of smaller markets
more focus on value
smaller stores,
smaller assortments
mainstream brands, less 'urban'

AW brands
include:
Nike/Jumpman
adidas
Reebok
Ecko
Phat Farm
Baby Phat
Enyce
Converse

total chain - men's sales 63%, women's 37%
footwear
50%, apparel and accessories 50%