Against whom/what does your company compete?
➢ Footlocker (Kids Footlocker & Ladies Footlocker included) is a major American sportswear and footwear retailer, with its headquarters in New York City, and operating in approximately 20 countries worldwide. As of January 28, 2006, Foot Locker, Inc. had 3,921 primarily mall-based stores in the United States, Canada, Europe and Asia Pacific (including Australia and New Zealand). Foot Locker, offers a wide selection of the latest styles of athletic footwear and apparel to its target customer, a 12-to- 24 year old male influenced by competitive sports and urban trends
➢ Sport Chek is the largest Canadian retailer of sporting clothing, sports equipment and equipment repair, with over 100 stores across the Canadian provinces excluding Quebec. Sportchek operates 201 corporate stores under the banners Sport Chek, Sport Mart, Coast Mountain and National Sports. It is also franchisor of 160 stores under the banners Sports Experts, Intersport, Atmosphere, RnR, Tech Shop, Econosports and Nevada Bob's. It is wholly owned by The Forzani Group Limited. Sport Chek is FGL's super store. It is the only national big box sporting goods retailer in Canada. Sport Chek stores have been designed to provide Canadian consumers an array of technically advanced sporting goods all under one roof. Each store offers consumers an extensive selection of popular brand name products as well as many private brand products. The stores have been designed to appeal to customers a consideration not given to most super stores. Sport Chek's size, as well as the depth and breadth of its product assortment make it a dominant player in every category in which it competes.
➢ Champs Sports with about 600 mostly mall-based stores, is the second-largest component retailer in the Foot Locker family of stores. Champs offers for sale footwear, apparel, and sporting goods. They also have an average of 37 Canadian stores at year end 2006. In 2006, Champs Sports continued to distinguish itself from its competition by offering fashion-right products and superior customer service in a clean, consumer friendly environment.
What sort of campaigns do they have?
➢ Footlocker
o http://www.visit4info.com/brand/Foot-Locker/3141
o http://www.spike.com/video/2819738
➢ Sport Chek
o http://www.marketingmag.ca/magazine/current/feature/article.jsp?content=20061120_67250_67250
o http://www.marketingmag.ca/daily/20070508/national1.html
o http://www.youtube.com/watch?v=N63LeOyB8x8
o http://www.youtube.com/watch?v=cIK0fTRrJg8&feature=related
o http://www.youtube.com/watch?v=MWeg_YlI7aE&feature=related
The main messages they promote.
The competitors promote fashion forward sports wear for men and women.
Who they seem to be targeting.
➢ Footlocker’s primary customers are 12 – 20 year olds with a merchandising mix of men’s, women’s and children’s athletic footwear, men’s and women’s athletic apparel and accessories.
➢ Champs Sports primary customers are 12 – 25 year olds with a merchandising mix of men’s, women’s and children’s athletic footwear, men’s and women’s athletic apparel accessories and athletic equipment Champs Sports targets the 12-to-25 year old
suburban consumer who is interested in team sports and favors wearing fashion-forward merchandise.
➢ Footlocker (Kids Footlocker & Ladies Footlocker included) is a major American sportswear and footwear retailer, with its headquarters in New York City, and operating in approximately 20 countries worldwide. As of January 28, 2006, Foot Locker, Inc. had 3,921 primarily mall-based stores in the United States, Canada, Europe and Asia Pacific (including Australia and New Zealand). Foot Locker, offers a wide selection of the latest styles of athletic footwear and apparel to its target customer, a 12-to- 24 year old male influenced by competitive sports and urban trends
➢ Sport Chek is the largest Canadian retailer of sporting clothing, sports equipment and equipment repair, with over 100 stores across the Canadian provinces excluding Quebec. Sportchek operates 201 corporate stores under the banners Sport Chek, Sport Mart, Coast Mountain and National Sports. It is also franchisor of 160 stores under the banners Sports Experts, Intersport, Atmosphere, RnR, Tech Shop, Econosports and Nevada Bob's. It is wholly owned by The Forzani Group Limited. Sport Chek is FGL's super store. It is the only national big box sporting goods retailer in Canada. Sport Chek stores have been designed to provide Canadian consumers an array of technically advanced sporting goods all under one roof. Each store offers consumers an extensive selection of popular brand name products as well as many private brand products. The stores have been designed to appeal to customers a consideration not given to most super stores. Sport Chek's size, as well as the depth and breadth of its product assortment make it a dominant player in every category in which it competes.
➢ Champs Sports with about 600 mostly mall-based stores, is the second-largest component retailer in the Foot Locker family of stores. Champs offers for sale footwear, apparel, and sporting goods. They also have an average of 37 Canadian stores at year end 2006. In 2006, Champs Sports continued to distinguish itself from its competition by offering fashion-right products and superior customer service in a clean, consumer friendly environment.
What sort of campaigns do they have?
➢ Footlocker
o http://www.visit4info.com/brand/Foot-Locker/3141
o http://www.spike.com/video/2819738
➢ Sport Chek
o http://www.marketingmag.ca/magazine/current/feature/article.jsp?content=20061120_67250_67250
o http://www.marketingmag.ca/daily/20070508/national1.html
o http://www.youtube.com/watch?v=N63LeOyB8x8
o http://www.youtube.com/watch?v=cIK0fTRrJg8&feature=related
o http://www.youtube.com/watch?v=MWeg_YlI7aE&feature=related
The main messages they promote.
The competitors promote fashion forward sports wear for men and women.
Who they seem to be targeting.
➢ Footlocker’s primary customers are 12 – 20 year olds with a merchandising mix of men’s, women’s and children’s athletic footwear, men’s and women’s athletic apparel and accessories.
➢ Champs Sports primary customers are 12 – 25 year olds with a merchandising mix of men’s, women’s and children’s athletic footwear, men’s and women’s athletic apparel accessories and athletic equipment Champs Sports targets the 12-to-25 year old
suburban consumer who is interested in team sports and favors wearing fashion-forward merchandise.
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