In regards to the Athlete's World consumer I concluded so far that they are diffently part of the "status sphere."
One of the ongoing spheres of 2008 is expected to be the status sphere because the consumers constantly seek acceptance. The sub category of the status sphere consumer consists of
Status Sphere
Sub Categories of Status Sphere
Traditional Sphere
Transient Sphere
Online Sphere
Eco Sphere
Giving Sphere
Participative Sphere
Add Your Own Status Sphere
I think that are target is still within the realm of Traditional Status Sphere if he or she is between 16-19.
Visit
http://www.trendwatching.com/trends/8trends2008.htm
Wednesday, February 20, 2008
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